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Viana by Precious

Our Story

Legacy Since 1905

A family gemstone business shaped by Jaipur origins, New York relationships, global sourcing, and disciplined quality.

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New York Beginnings

The U.S. business began when Vinay Kothari came to New York in 1973 to establish Precious Trade Inc., building direct relationships across Brazil, Colombia, Geneva, Sri Lanka, Thailand, Zambia, and other gemstone centers.

    Craft, Consistency & Quality

    Precious Colors integrates rough sourcing, manufacturing, cutting, polishing, and global supply with a focus on dependable B2B service.